Media Buying for Impactful SBC Programming: Insights from Breakthrough ACTION-Nigeria

This article explores how strategic media buying can enhance the reach and effectiveness of Social and Behaviour Change (SBC) campaigns, drawing lessons from Breakthrough ACTION-Nigeria’s implementation experience.

The Albishirin Ku! Radio Drama Program Brief

Albishirin Ku!—a Hausa expression meaning good tidings—is a radio show where community voices and innovative storytelling converge to create lasting health and social impact. In northern Nigeria, maternal and child mortality rates are alarmingly high, and traditional health-seeking behaviours hinder progress. Breakthrough ACTION’s Albishirin Ku! addressed these challenges head-on. Through a partnership with the Government of Nigeria, Breakthrough ACTION developed the show to promote maternal, newborn, and child health behaviours.

Sustainable Media Engagement and Capacity Strengthening: The Breakthrough ACTION-Nigeria Story

This piece examines how Breakthrough ACTION-Nigeria built sustainable media partnerships and strengthened the capacity of journalists and communicators to advance Social and Behaviour Change (SBC) goals across the country.